Our mission is to make healthy eating simple, convenient and delicious by reinventing comfort foods with only nutritious, organic ingredients.
A world where the foods we love, love our bodies and our planet back.
1. Not just better for you, good for you
Everything we create must be nutrient-dense. We are not striving to be the healthier alternative, but the healthiest alternative with the best taste. We only use real, wholesome and organic ingredients.
2. People first; profit will follow
People are the foundation that a successful company is built upon. By valuing our employees and providing them with a respectful, inspirational work environment and strong leadership, they in turn care about our company and provide respectful, quality customer care. Essentially, you get what you give.
3. Innovate always
We will lead the way to realizing our vision. There is always room for improvement, and there is always a better way. We embrace change and challenges, and do not fear failure.
4. Accessible nutrition
We believe everyone should have access to healthy food and through donations of our products and charitable giving, we are helping to make this happen. We commit to grow our social impact significantly as our company grows.
5. Care for our planet so it will care for our children
By only choosing organic we are helping to: eliminate soil and water contamination, preserve local wildlife, including honeybees, and conserve biodiversity. By focusing on plant-based proteins we are helping to: reduce greenhouse gas emissions, conserve our fresh water stores, reduce deforestation and clean our air.
6. Simple and convenient
Our company was founded on the need for convenient, nutritious foods. We are all busy and there is no shame in not having the time (or interest) to prepare healthy meals. For that reason, all of our products will: Have simple ingredients, and be simple and quick to prepare.